Parature Adds Support to Facebook Business Pages

As Facebook grows in popularity across the globe, businesses are getting the hint.  Tomorrow F acebook will be launching a new application called Parature. 

According to an article today in Yahoo! News, Parature will enhance a company’s ability to provide quality customer service and support to anyone on Facebook. 

The application simply integrates into an existing Facebook account after installation and will allow any business able to offer more to their fans and inquirers alike.  The key modules included in Parature designs will give customers options like “Find An Answer,” “Ask a Question,” “Chat With A Live Representative,” and “Monitor.”

“Find An Answer “is most closely compared to an FAQ section on a traditional website.  “Ask a Question”is what you would go to if you had a specific question that was not answered in the “Find An Answer ” tab. If that fails, use the “Chat with a Live Representative” feature.  The Monitor area is admin only and provides insight into the entire Parature engagement. 

You can find out more about Parature here: http://www.parature.com/facebook.aspx

Everyone seems to be jumping on board the Social Networking bandwagon for its obvious focus on connecting people and their many interests.  Facebook already provides one of the mest demographic advertising systems around, and the Parature feature is just another improvement to this very powerful network.  With that in mind, many are starting to wonder: is Facebook taking over the world?

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